Strategy Analyst

The Case Study

At Capital One, we're always looking for new ways of helping our customers succeed with credit. Up until now, we've not offered any products that carry a monthly fee, with a view to maintaining affordability for our customers.

Our New Product Team has, however, identified that competitors' fee-carrying cards (cards that offer customers discounts or rewards, like cashback, in return for a small monthly fee) frequently achieve top ratings in customer satisfaction league tables. Customers feel they offer good value for money and help them save on everyday spending with the card's partners.

You've been asked, as the Strategy Analyst within the team, to assess whether Capital One should introduce a monthly fee card to its suite of products, both as a way of generating revenue for the business and to offer our customers greater choice on the products that will work best for them.